YouTube engagement rate calculator
Calculate the engagement rate of any YouTube account in seconds, then see how it compares to real benchmarks for its size. Enter the numbers from a recent handful of posts — it’s free and needs no login.
YouTube engagement rate benchmarks
| Audience size | Good engagement |
|---|---|
| Nano (1K–10K) | 5–10% |
| Micro (10K–100K) | 3–6% |
| Mid (100K–1M) | 2–4% |
| Mega (1M+) | 1–3% |
How it works
- Engagement rate = (average likes + comments + shares) ÷ followers × 100.
- Average several recent posts, not your single best one — outliers skew the number.
- Compare the result to the YouTube benchmark for the account’s follower tier below.
Check if those followers are real
Numbers only mean something if the audience is genuine. Run a free authenticity check.
Also available for Instagram, TikTok, X (Twitter), Twitch
Frequently asked
What is a good engagement rate on YouTube?
It depends on size: smaller accounts engage harder. On YouTube, nano accounts often see the highest rates and mega accounts the lowest. Use the benchmark table on this page for the exact range by tier.
How do I calculate YouTube engagement rate?
Add up average likes, comments and shares on recent posts, divide by follower count, and multiply by 100. This calculator does it for you.
Why is my engagement rate low?
Common causes: a follower base that grew faster than your real audience, purchased followers, posting at bad times, or content that doesn’t prompt saves and shares. A rate far below benchmark can signal fake followers — run the free authenticity check.