Free tools · TikTok
TikTok sponsored post rate calculator
Work out a fair price for a sponsored TikTok post. Enter follower count and engagement for a realistic range — whether you’re a creator quoting a brand or a brand sanity-checking a quote.
Result —
How it works
- Rates scale with reach, but engagement matters as much as follower count — an engaged mid-tier account can out-earn a larger, flatter one.
- This gives a starting range. Usage rights, exclusivity, whitelisting, and deliverables move the final number.
- Brands: cross-check the creator’s audience quality before paying — inflated followers mean you overpay.
Check if those followers are real
Numbers only mean something if the audience is genuine. Run a free authenticity check.
Also available for Instagram, YouTube, X (Twitter)
Frequently asked
How much should I charge for a sponsored TikTok post?
A common starting point scales with followers and engagement. Use the range here, then adjust up for exclusivity, usage rights, and extra deliverables.
How do brands know a rate is fair?
Compare the asking price to reach and genuine engagement — and verify the audience isn’t padded with fake followers first. A high rate on a low-authenticity account is a red flag.